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Meet the people behind OptimaHR.
OptimaHR is not a directory of generalists. We are a team of senior HR professionals who have done the work inside real organizations, built people strategies from the ground up, advised at the executive level, and navigated the full range of complexity that comes with managing people well. Our experience spans agriculture, construction, healthcare, hospitality, retail, technology, transportation, tourism, and professional services. When you work with OptimaHR, you get senior HR expertise embedded directly in your business — without the overhead of a full-time department.
Deidre Lane spent over 20 years at the intersection of HR and business operations, with a significant portion of that time inside high-growth technology companies. She built people strategies from the ground up, guided organizations through scale and culture transformation, and developed a firsthand understanding of what founder-led environments actually require.
She built OptimaHR honestly and deliberately — not as a pivot or a packaged offering, but as a response to how HR is too often practised: reactively, generically, and at arm’s length from the people it is meant to serve.
As CEO, Deidre leads fractional engagements across sectors, partnering directly with business owners and leadership teams to build the people infrastructure that growing organizations actually need. Her work spans the full arc of strategic HR, anchored to one outcome: a business that can attract, retain, and develop the right people to execute its strategy, scale with intention, and lead with confidence.
Deidre’s approach is grounded in the belief that people strategy and business strategy are not parallel tracks. They are the same track.
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