Meet OptimaHR, a people-first HR firm that brings real-world solutions to small and medium-sized businesses through flexible, personalized support. Founded by HR expert Deidre Lane, OptimaHR is built on the belief that you don’t need a full-time HR department to experience the benefits of strategic, people-centered HR. You just need the right partner.
Whether you’re facing day-to-day operational challenges or looking to improve long-term employee retention, OptimaHR offers a thoughtful and human approach to business—through Fractional HR services, people strategy, and employee coaching.
Here’s what makes our approach different.
What is Fractional HR?
Fractional HR is a solution for businesses that need expert HR support—without the full-time overhead. Many small and medium-sized businesses simply can’t justify hiring a full-time HR professional, especially when HR needs can vary month to month or quarter to quarter.
At OptimaHR, we step in to fill that gap. Whether it’s ongoing HR operations or that one lingering project that never gets done, we offer scalable, tailored support designed to move your business forward.
This might include:
- Employee onboarding and offboarding
- Policy and procedure development
- Compliance and documentation
- Workplace culture building
- Performance management support
We meet you where you are—and help you get where you want to go.
People Strategy: Retention That’s Built to Last
Beyond daily HR operations, OptimaHR’s second pillar is People Strategy. This is where we dive deep into the heartbeat of your organization: your team.
Retention is one of the biggest challenges for today’s employers. With evolving employee expectations, hybrid work models, and a tight talent market, keeping great people has never been more critical—or more complex. At OptimaHR, we work directly with business leaders to create sustainable, values-based strategies that help retain top talent and build strong workplace cultures.
This includes:
- Culture audits and employee feedback analysis
- Leadership development and team alignment
- Employer brand support
- Engagement and recognition strategies
- Organizational planning that supports work-life balance
We believe work should be more than a place where people spend their time—it should be a place where people feel valued.
Employee Coaching: A Safe Space to Grow
The third pillar of OptimaHR is Employee Coaching. In many workplaces, employees don’t have anyone to talk to about their careers. They may feel stuck, unheard, or unsure about their future. That’s why we offer personalized, confidential coaching that helps people find clarity, set goals, and take action.
This isn’t just beneficial for employees—it’s good for business. When your team members feel supported and seen, they bring more purpose and productivity to the workplace.
Through our coaching services, employees can:
- Reflect on career direction
- Set development goals
- Navigate challenges at work
- Build communication and leadership skills
- Plan for growth inside and outside of the organization
Coaching creates an emotional safety net within your company—one that leads to stronger retention and more empowered teams.
Customized HR Support—No One-Size-Fits-All
We don’t believe in off-the-shelf solutions. Every business is unique, and every team has its own rhythm and needs. That’s why we build custom HR packages that reflect the reality of your business, your goals, and your people.
Whether it’s 10 hours a month or 40, whether you need help once a week or once a quarter, we’re here to support your evolution at the right pace.
We’re passionate about helping companies make incremental improvements—because it’s often those small changes that lead to the biggest impact.
Final Thoughts: HR That Feeds the Soul of Your Business
We know that business is personal. People spend a huge portion of their lives at work—and we believe that experience should be a positive one. By partnering with companies to deliver flexible HR solutions, build thoughtful people strategies, and offer safe spaces for employee coaching, we aim to make workplaces more human, more joyful, and more successful.
We’ve seen firsthand how much better work can be when HR is done right—and we can’t wait to bring that transformation to your team.
Looking for a people-first HR partner?
Let’s connect and build an HR solution that fits your business, your people, and your goals. OptimaHR is here to help you grow—with purpose, clarity, and care.
